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1

Advertiser satisfaction with advertising agency creative product

Hill, Railton M.

Journal:

European Journal of Marketing

Year:

2006

Language:

english

File:

PDF, 338 KB

english, 2006

2

When Creativity is a Must: Professional ‘Applied Creative’ Services

Railton Hill, Lester W. Johnson

Journal:

Creativity and Innovation Management

Year:

2003

Language:

english

File:

PDF, 73 KB

english, 2003

3

Advertising creativity

Hill, Railton, Johnson, Lester W., Pryor, Kevin, Helmi Abd. Rahim, Mhd.

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2007

Language:

english

File:

PDF, 203 KB

english, 2007

4

Understanding creative service: a qualitative study of the advertising problem delineation, communication and response (APDCR) process

Hill, Railton, Johnson, Lester W.

Journal:

International Journal of Advertising

Year:

2004

Language:

english

File:

PDF, 302 KB

english, 2004

5

Advertiser Expectations of Agency Creative Product

Hill, Railton M., Johnson, Lester W.

Journal:

Services Marketing Quarterly

Year:

2004

Language:

english

File:

PDF, 896 KB

english, 2004

6

Product Evaluation in a Social Marketing and Community Development Context: A Case Study and Initial Report

Hill, Anne, Hill, Railton, Moore, Susan

Journal:

Social Marketing Quarterly

Year:

2009

Language:

english

File:

PDF, 166 KB

english, 2009

7

Goods and Services Differences in Television Advertising: an Australian Replication

David Gauci, Railton Hill

Journal:

Australasian Marketing Journal (AMJ)

Year:

2003

Language:

english

File:

PDF, 190 KB

english, 2003

8

A Social Marketer's Response to “The Development of a Promotion Plan to Improve Public Awareness for a Non-Profit Agency”

HILL, RAILTON M.

Journal:

Social Marketing Quarterly

Year:

2006

Language:

english

File:

PDF, 77 KB

english, 2006

9

Power and Influence During Advertiser – Agency Creative Briefing & Response: Getting to ‘Yes!’

Journal:

Journal of the Australian and New Zealand Academy of Management

Year:

2004

Language:

english

File:

PDF, 1022 KB

english, 2004

10

[IEEE LEOS 2002. 2002 IEEE/LEOS Annual Meeting 15th Annual Meeting of the IEEE Lasers and Electro-Optics Society - Glasgow, UK (10-14 Nov. 2002)] The 15th Annual Meeting of the IEEE Lasers and Electro-Optics Society - Design and simulation of a photonic crystal waveguide filter using the FDTD method

Cryan, M.J., Varrazza, R., Cowin, M., Hill, M., Craddock, I.J., Yu, S., Railton, C.J., Rorison, J.

Year:

2002

Language:

english

File:

PDF, 160 KB

english, 2002

11

[IEEE 2003 International Conference on Transparent Optical Networks - ICTON 2003 - Warsaw, Poland (29 June-3 July 2003)] Proceedings of 2003 5th International Conference on Transparent Optical Networks, 2003. - Modelling and measurement of 2D photonic crystals with tapered hole profiles

Cryan, M.J., Hill, M., Varrazza, R., Ronda, M.M., Raddock, I.J.C., Yu, S., Railton, C.J., Rorison, J.

Year:

2003

Language:

english

File:

PDF, 198 KB

english, 2003

12

Expectations and Satisfaction in Channel Member Relationships in the Victorian (Australia) Fruit Industry

Hill, Railton, Nanere, Marthin

Journal:

Journal of Food Products Marketing

Year:

2006

Language:

english

File:

PDF, 652 KB

english, 2006

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